Samsung Companions With Netflix To Deliver Iconic Type and Revolutionary Know-how to the Second Season of Emily in Paris

The collaboration pairs Parisian magnificence with the most recent style ahead Samsung gadgets and improvements

Samsung Electronics introduced the most recent growth in its ongoing partnership with streaming big, Netflix, to herald the discharge of the second season of its hit-show, Emily in Paris, produced by MTV Leisure Studios. The Emmy-nominated present, famend for its 21st century celebration of iconic Parisian fashion, has collaborated with Samsung to showcase world-class premium expertise to followers of the collection.

Within the first season, the gorgeous setting and quintessentially Parisian characters gave viewers an perception into French fashion and tradition and are a few of the driving forces behind the present’s success. This sense of escapism was created and elevated by the worldwide forged, together with the enduring character of Sylvie Grateau. Performed by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxurious advertising and marketing company Savoir. Sylvie’s character embodies true fashionable authority; nice at her job, highly effective, commanding and effortlessly stylish, she turned one of the widely known and cherished characters from the present’s debut season. In season two, to ensure she retains on prime of her private {and professional} life, Sylvie has chosen the trendy and snappy Samsung Galaxy Z Flip 5G to maintain Emily and the remainder of the company on their toes.

However Sylvie isn’t the one one to profit from the fashion and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will carry iconic fashion and modern expertise to followers of Emily in Paris via an built-in marketing campaign; that includes offline adverts, social and influencer content material, and a TikTok filter that gives a brand new means for followers to benefit from the present, via the lens of the enduring Galaxy Z Flip 5G. The filter will permit followers to “flip the script” and grow to be the lead character in their very own Emily in Paris animated poster. The gorgeous Galaxy Z Flip 5G will unfold in entrance of the person, placing them entrance and heart earlier than the enduring Eiffel Tower. TikTok customers* can check out the Flip the Script TikTok Impact on the platform as of 28th of December.

Benjamin Braun, Samsung CMO for Europe, mentioned, “At Samsung, we’re at all times on the forefront of creativity and innovation. We’re excited to companion with Netflix for the second season of certainly one of their greatest exhibits, Emily in Paris, and to see Sylvie wielding the enduring Galaxy Z Flip 5G suits the persona of the machine completely. We’re trying ahead to creating this partnership additional and deeper sooner or later.”

Samsung’s newest line of premium merchandise are set to push the boundaries of innovation for followers of Emily in Paris, showcasing the manufacturers’ potential for combining fashion with flagship innovation and craftmanship. A few of the Samsung merchandise embody:

  • The Galaxy Z Flip 5G: A premium and modern foldable cellphone developed for trend-setters and multi-taskers who wish to simply flip between capturing the right selfie and sending out a collection of emails, or catch-up on the most recent episode on the go.

  • The Galaxy Watch3: A modern and purposeful wearable that allows you to monitor all of your wellness metrics with a flip of your wrist, turning your each day stroll into a blinding catwalk.
  • The Serif: A one-of-a-kind tv that blends iconic design and startling image to rework each present or movie into the last word viewing expertise, as in case you’re strolling via the Musée D’Orsay your self.

  • The Sero: The revolutionary Sero TV is a world-first design, enabling you to seamlessly flip between horizontal and vertical content material so you may watch Netflix and cellular social content material with ease.

  • The Bespoke Fridge Freezer: The enduring modular fridge answer that lets you welcome personalization and modern expertise into your own home.

Emily in Paris season 2 will probably be accessible to observe on Netflix on the 22nd of December.

*TikTok filter will probably be accessible within the UK, Germany, France Italy and Spain from Dec 28th ’21 to 26 Feb ’22.

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